Tidbits

It's been a BIG YEAR of CHANGES for The Flour Box!!

Posted by Anne Yorks on Thursday, November 7, 2019

No doubt, it's been a big year of changes for the The Flour Box. Here's the lowdown on what we've been up to in 2019...

This video is a great overview, BUT, if you want the nitty gritty details, scroll down to read the full post!

We moved the shop! 

In June, we packed up the kids and the cookie cutters and moved to a new, bigger space for both family and business. Our new location is in Centre Hall, PA - about 15 minutes from our old place. 

We are loving it here! We took the summer to renovate the shop and classroom area and it is so dreamy. We are still an online retailer (not a traditional shop), but teach live cookie classes in our classroom!

The new space is a happy place!

We changed our name and logo 

As part of being more focused in our business, we changed our name from Flour Box Bakery to The Flour Box. That's right, the bakery portion of the business is stepping down as we focus on bringing you great tutorials and supplies! You can find us online at www.flourbox.com.

 

We redesigned our website

It's so sparkly and new and amazing to use! Let me point out some of the highlights.

The Cookie Decorating KIT Page

On these pages you can learn and shop all at the same time. We add at least one new kit a month. These kits have the essential CUTTERS and STENCILS and a few BONUS tools to create a beautiful cookie set without the stress! And kits are cool because they save you 10% on the items featured in the kit!

Every kit page has a free step-by-step video, free downloadable templates, free icing guide, and tons of bonus cookie decorating tips!


And, it's easy to buy the complete kit with one click. But, if you already have some of the items in the kit, you can also shop a la cart. Just click ADD from the kit list and it goes right to the cart! So easy!

The Homepage Features

The homepage is packed with tons of features! Want to find the newest cookie kit? Sign up for the email list? Buy a decorating essential? Or see our best sellers of the season? You can DO IT ALL from the homepage of www.flourbox.com! Use the menu at the top to quickly jump to a specific collection!

Shop by Occasion

Another amazing improvement with www.flourbox.com is the ability to SHOP BY OCCASION! If you’re making cookies for a specific holiday or celebration and want to see ALLLL the cutters, stencils, and products with that theme, you can! That’s right! This category has all the options mingled together so you can get tons of inspiration. Now you can shop for your turkey stencils and cutters all in one place – it’s so convenient!

Change is easier with friends!

I eat an English Muffin every day for breakfast. I love it. I love routine. Habits give me comfort. So needless to say, I've been out of my comfort zone this year. 

All this change was a team effort - so thank you to our amazing team AND customers! Thank you Topher, Grace, and Cecelia for supporting my cookie dreams. Thank you Kristyn, Stacy, and Amy for being by my side during all these changes. Thank you Janet, Andy, Anne, Tim, Pete, and Natalie for being your own experts so I can focus on the cookies! And thank you to all Flour Box customers!! We love serving you!

Send us Feedback!

We are excited to see how these changes impact your learning and shopping experience. I invite you to send your feedback to hello@flourbox.com!

The best news? The year isn't over yet! We have 4 more NEW DECORATING KITS coming in the next few weeks and a really amazing Black Friday plan. So keep in touch and let me know how we can support your cookie decorating adventure!

Happy Decorating!

Anne

29 comments

  • Jeaneene

    Nov 13, 2019

    Anne,

    Just want to say that I am LOVING your new website! 2019 was a year of many changes for a lot of us and you have made those changes simply SHINE!

    Keep up the awesome work! (Still hoping you’ll have an advanced airbrushing class coming – I will definitely make the trip for that!)

  • Anne - The Flour Box

    Nov 13, 2019

    Hi Heather!
    We are continuing to update our site with lots of tutorial content. First, find dozens of tutorials under the ’Let’s Learn’ menu – click tutorials. We have organized them by theme. You can use the filter menu on the left to sort through them. We also have ALL of our original blogs posts/tutorials from the past on ’Anne’s Blog’, also under the ’Let’s Learn’ menu. I’ll be adding helpful blog posts to that section related to the cookie process, decorating, and running a cookie business. We are working on adding a SEARCH feature to the blog to make it easier to find what you’re looking for. That is a top priority. I really appreciate your feedback on the new site! Keep it coming and Happy Decorating!
    Anne

  • Heather

    Nov 12, 2019

    Hi Anne,
    congratulations to your an your team. Very exciting times!
    I am wondering if your older tutorials are still able to be accessed?
    I seem to only be able to access the tutorials relating to your kits.
    Thanks for your help,
    Heather :)

  • Teresa Koch

    Nov 12, 2019

    Congratulations I love all your things. This is great

  • Leigh Ann

    Nov 11, 2019

    Wonderful! Good luck!

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